Involve + Timelapse


Road safety and design for decision making and habit changing

Gamified tool for road safety culture in young people

  #smartcities #smartmobility #UXdesign #roadsafety #EUresearchproject

Ninja Riders is project funded by EIT Digital - Digital Cities Action Line. Ninja Riders engages young people in participative communities through a set of gamified digital tools. Young people are involved in various activities from idea generation and product co-design to attitude detection and data collection. Ninja Riders identifies mobility attitudes and behaviour of 15-25 years old guys. By promoting behavioural change, it improves road safety, decreasing the social cost, making young people protagonist and supporting insurances to cut damage claims. Ninja Riders will realize a product able to gather information about decision-making and attitudes from young people and able to engage people. BSD is involved in the definition of the decision-making framework for the game logics, in the interaction and interface design and in the user engagement, by mean of focus group, co-design workshop facilitation, mobility scenarios analysis and field evaluation of the product.

Team