PEOPLE

A multidisciplinary team with expertise in User Research, Human Factors, HMI and more. Discover who we are!


Sebastiano Bagnara
Founder

Linkedin Profile

Sebastiano Bagnara

He’s one of the pioneers who studied cognitive ergonomics and interaction design in Italy and worldwide. Currently he teaches Psychology and Perception course at the University of San Marino, Master in Industrial Design. He published more than three hundred scientific articles and authored or edited a dozen of books.

Donald Arthur Norman
Inspirational Advisor

Linkedin Profile

Donald Arthur Norman

Don Norman is a pioneer for cognitive ergonomy and human-centred design, author of international resonance books and professor in many different universities worldwide. He is the Director of Design Lab at the University of California and co-founder of the Nielsen Norman Group, IDEO fellow and former vice president of Apple Inc.

Riccardo Tartaglia
Inspirational Advisor

Linkedin Profile

Riccardo Tartaglia

Riccardo Tartaglia is MD, specialist in Occupational Medicine, Hygiene and Public Health, Master in Ergonomics and Certified European Ergonomist by CREE. Currently Chief of the Clinical Risk Management and Patient Safety Centre of Tuscany Health Service. Nominated ISQua Expert in 2017.

Maurizio Mesenzani
Partner

Linkedin Profile

Maurizio Mesenzani

Business management consultant and trainer, BSD administrator and CEO of AMCservices, founder of Chorally and Welikecrm. He collaborates with UniMi, he is a lecturer at UnimiB (DISCO) and Placement Office's external consultant. Author of several publications.

Oronzo Parlangeli
Partner

Linkedin Profile

Oronzo Parlangeli

He is an Associate Professor at the University of Siena where he is coordinator of the Psychology Laboratory. He has a longstanding track of research in cognitive psychology and cognitive ergonomics. He was President of the of the Italian Ergonomics Society and he is currently Editor-in-Chief of the journal Rivista Italiana di Ergonomia.

Alessandro Pollini
Partner

Linkedin Profile

Alessandro Pollini

Interaction designer and cognitive ergonomics and Human Factors specialist, experienced both in R&D and product design projects. He is also researcher and consultant in Human Computer Interaction and Interaction Design. He regularly publishes scientific articles on national and international magazines.

Michele Zannoni
Partner

Linkedin Profile

Michele Zannoni

Interaction designer and researcher, he is currently director of the Master in Interaction Design at Università degli Studi della Repubblica di San Marino. He founded Studio Altermedia, co-founded Studio Visuale and collaborated with Technogym. He worked on national and international projects, winning several awards.

Alessandra Defilippis
Team

Linkedin Profile

Alessandra Defilippis

Administrative employee. She supports management of administrative processes, activity reports in funded projects and the ISO 9001 quality certification paths. She gained experience both in large industrial companies medium and small-sized companies.

Angela Di Massa
Team

Linkedin Profile

Angela Di Massa

Interaction designer passionate about analyzing relationships and interactions among user, interfaces and usage context. Angela gained experience in designing HMI interfaces for software in industrial domain and web-based applications for special devices, desktop and mobile.

Stefano Guidi
Team

Linkedin Profile

Stefano Guidi

Researcher and consultant in Cognitive Psychology, Ergonomics and Human Factors. He was lecturer and post-doctoral fellow at the University of Siena, teaching HCI, research and analysis methods, cognitive psychology and interaction design. His studies have been published in several international magazines.

Roberto Panici
Team

Linkedin Profile

Roberto Panici

Interaction designer and consultant skilled in User Centered Design methods. He gained particular knowledge in human-machin interaction and in HMI interface design.

Luca Raschi
Team

Linkedin Profile

Luca Raschi

Communication and Interaction Designer, focused on the user centered design process and visual perception research. He also worked in the field of branding, graphic design and motion graphics. He is interested in Storytelling and Illustration.

Luigi Rosati
Team

Linkedin Profile

Luigi Rosati

Expert in UE funds-financed projects, in project management and analysis of organisational contexts. Luigi is LEGO® SERIOUS PLAY® certified facilitator, graduate in Work and Organisationl Psychology and he’s got a robust trainer’s training over the shoulders.

Tania Sabatini
Team

Linkedin Profile

Tania Sabatini

Visual and interaction designer, with skills in UX/UI design and motion graphic. Her activity is focused on the study and the design of the relations between the user and the interface. She has an interest into service design and video making.

Benedetta Scarpelli
Team

Linkedin Profile

Benedetta Scarpelli

Visual and interaction designer, she has been working on innovative approaches in the field of museum teaching for many years. Her knowledge in the field of visual communication ranges from brand identity to illustration to HMI interfaces in the industrial field.

Alice Verioli
Team

Linkedin Profile

Alice Verioli

Analyst researcher and consultant in organizational development and business development. Expert in business planning and service design, community management, user research and user engagement. PM in citizen projects and customer involvement. Degree in Sociology, post-graduate in Digital Communication.